Too often, small business owners approach us for websites without really understanding if or why they need one. Many have the notion that having a website will automatically increase their sales.
Others approach us because they already have websites but no visitors. No visitors equates to no sales. No sales means that the money invested in their websites could’ve been better spent on a family weekend away.
Consider what happens when you place an ad in the local newspaper. Do you have to spend additional time, money, or resources to encourage potential customers to read the newspaper? Rather unlikely. The marketing of the newspaper lies with the team who owns it. It is their responsibility to understand their market, plan their budget, forecast their sales, and grow their readership.
Contrast this to investing in a website. Do you have to spend additional time, money, or resources to encourage potential customers to visit your website?
Absolutely! It is your responsibility to let potential customers know that your website exists amongst the millions already out there.
At Simply Colossal. we take the divide-and-conquer approach to relieve our clients' marketing load.
We work with a network of partners to bring maximum marketing exposure at minimum expense.
Please visit www.13a.co.za for more information about our partner network.
